I specialise in Fintech & E-commerce digital transformation. I have particular experience in creating design systems, information architecture, and establishing & defining UX functions.
I am currently available for contract roles get in touch.
Dunelm's Product List Page vital stats were below industry standard, particuarly lacking in accessibility and usability. Here, I detail a user led process in deconstructing, rethinking and redesigning a Product List Page for E-commerce.
View case studyAs Starling Bank apporached 1 year, users were increasingly experiencing friction without a search function. Here, I scope user needs and conceptualise a solution.
Download PDFStarling had outgrown its data model, hindering feature development and intutitve user behaviour. Here, I rearchitect the data model to enable both the product and the user.
Coming soon